With innovations like Netflix and recorded television, people are watching fewer commercials than ever. With this trend, companies have to be more creative when it comes to getting their message out to an audience. If you are a creative individual who is also interested in numbers and statistics then a career in marketing may be right for you.
With so many different opportunities in marketing, you may be able to enter the field with a high school diploma, however, an associate’s or bachelor’s degree will help you land greater opportunities down the line.
An associate’s degree in marketing will take approximately two years to complete and can help you gain entry-level employment in almost every facet of marketing, from marketing assistant to social media manager. Over the course of this degree, you’ll gain a basic understanding of economics, business communication and consumer behavior.
A bachelor’s degree in marketing will allow you to gain a more comprehensive understanding of marketing concepts and allow you to focus in on a specific field. This degree takes on average four years to complete and will cover market research, sales and communication methods.
Marketing is a profession that encompasses a wide range of possibilities. This field can include anything from market research, sales, public relations, advertising, social media and branding. Your duties will depend heavily on what specific field you choose to work in. Some paths will focus heavily on writing and understanding customer behavior like public relations. Other paths will be more number-heavy such as market research. There are also opportunities for the artistically inclined such as advertising and branding.
Salary and Job Outlook
Since marketing is such a broad field, it’s hard to nail down an expected salary. However, here are some examples of specific jobs from the Bureau of Labor Statistics that can give you a pretty good idea what to expect.
Market research analysts, on average, make $60,300 annually and can expect this field to grow by 32 percent by 2022, which is much higher than average.
Advertising managers have a median salary of $88,590 and the field will grow 7 percent over the same decade.
You can learn more about this professional path with Next Step Academy’s course “Careers in Marketing“