In the business world, social media is how you find new people for your network and how new people find you. Having a social media presence is almost a requirement for all professionals to stay up to date and connected. Establishing a personal brand is important. Making sure it stays updated and fresh is even more important.
Review your progress. During the initial creation of your personal brand, you probably had a particular goal in mind. Maybe you wanted to reach out to clients, look favorable to recruiters or you just wanted to keep your followers informed on what you’re doing. Take a moment to check in and make sure the goals you first set are still your goals today. Also, evaluate how close you are to achieving those objectives.
Set new goals. As you’ve developed professionally, you may want to set new goals for yourself and make a new plan for your personal branding. For example, maybe you’ve gotten more involved in the tech industry and want to me more inviting to that community. You may need to change up your profile pictures, banners, usernames, etc.
Clean it up. Remember, consistency is key. Make sure the name, images, writing style and tone you use are the same across all of your social media platforms. Remove posts and other content that are no longer relevant or potentially inappropriate. Also, make sure you check your bios for any errors.
Get feedback. It’s always a good idea to get a second opinion. Have someone who knows you well review your personal brand and offer suggestions. They’ll be able to tell you if they think your brand doesn’t present you in the best way possible. They’ll also catch errors you may have missed.